Utilize the Gamification of UX Designs to Improve User Engagement

One of the primary contributors to your website's performance is its UX design. Hence, businesses and IT Solution providers have been trying to create the perfect solutions for appropriate branding. One of the emerging design trends in user experience design is gamification. Gameplay can motivate us, help us learn, and for the most essential part, it helps people unwind. Companies and people have been using the engaging nature of the games in their daily operations to enhance the quality of life.

Today, technological advancements have made it possible for designers to create projects with a user-centric approach. The approach allows designers to analyze the user experience and adopt the latest techniques to improve engagement. UI Design Agency,  has to  understand that users want a fun and easy-to-use product. Hence, they want to include gamification in the design.

This post will discuss design gamification and how it helps improve user experience.

What is Gamification?

The term gamification of design makes it sound like it must correlate with the game design, but that is not true. 

In essence, gamification is a technique that designers use to add gameplay elements and mechanics to other parts of the internet experience, like websites and mobile applications. It is the use of game-like features to improve engagement on the applications. 

For example, designers can add a challenge to the product to encourage users to interact with the website or mobile application. It helps improve passion and engagement. One way of doing so includes creating rewards for the daily visit. It helps motivate users and influences them to take desired actions.

Gamification can be added to several levels of user experience as per product or user needs. Most importantly, gamification is not the aim of user experience. Instead, it is a valuable tool that helps improve user engagement and experience.

UX Designs – Game Elements to Deploy for User Experience Enhancement

Gamification of a website or application design includes a complex technique that adds game elements of interactive UI mechanics. The design aims not to convert the product into a game, but to give it a game-like feel for better engagement. Some of the commonly used game mechanics of UX designs include:

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Add A Dash of Challenges

The Challenges are fun and have an appeal to several users. Hence, companies can add challenges to websites and mobile applications. Challenges can get users to perform the desired activity, which makes this tool a fantastic addition to UX enhancement. Some companies can go one step further and offer rewards for challenge completion to motivate people.

For example, some apps allow users to compete with one another. The challenge engages the users and keeps them coming back. A step counting application where you can see your contemporary's steps can motivate people to walk and visit the application daily.

However, the reward must match the challenge level; otherwise, people will not spend time on it. Moreover, if it becomes too challenging for users, they might leave even if the reward is high.